Singapore University of Social Sciences

This course is an overarching course that illustrates the evolution and critical milestones of digital marketing landscape. It examines key channels such as SEO, SEM, social media, email, and content marketing, emphasizing integrated multi-channel strategies for growth. Specific modules focus on start-up strategies, early-stage company growth through omnichannel retail integration, and managing complexities in mature companies. The course concludes by addressing sustainability and competitive challenges in mature ecommerce, offering insights and case studies to equip participants with practical approaches to thrive in the dynamic digital landscape.