Singapore University of Social Sciences

Content marketing is a critical cornerstone of an effective digital marketing campaign. As such, the objective of MKT556 Content Marketing is to provide the student with knowledge of content marketing strategies. In this course, students will learn the key components of content marketing strategies and how to develop strategic plans for curating and publishing content as part of the digital marketing campaign. Specifically, students will engage in audience analysis, content development and curation, scheduling, and publishing as part of the content marketing strategy. The course will be conducted as a hands-on seminar style format and students are expected to have access to laptops as we will be utilizing some online content marketing tools. At the end of this course, students will learn how to strategically use content as part of a digital marketing campaign to engage and interact with a company’s customers and other stakeholders.