Singapore University of Social Sciences

There are 5 times as many mobile phones as PC’s in the world and 82% of mobile users consume information and make decisions on their phones4. Mobile marketing allows business to target users with mobile devices such as smartphones or tablets. It also enables marketing campaign to be personalized based on time and location information. The objective of MKT557 Mobile Marketing is to equip students with mobile marketing skills. Specifically, students will learn the mobile landscape and players, key successful factors in building and promoting a mobile app, the mobile ads network to implement a successful marketing campaign. By the end of the course, the students should be able to plan and design a mobile marketing campaign via websites, email, SMS and MMS, social media, and apps to reach, engage and convert targeted customers.