Singapore University of Social Sciences

Search Engine Marketing (SEM) refers to paid search marketing, a system where business pays search engines such as Google or BIN to show their product or service as ads in the search results. SEM is a fundamental part of the online marketing strategy. A good search engine marketing strategy defends the position of its strong keywords and enhance positions of the weak keywords. This course will introduce the fundamentals of search ads under the context of Google AdWords platform. After completion of the course, you will learn how to run campaigns for search networks using text, image and how to optimise campaigns to research best marketing ROI.