Singapore University of Social Sciences

MKT561 Content Creation and Storytelling with Generative AIs aims to provide a comprehensive understanding on the emerging field of generative AIs (e.g. ChatGPT, MidJourney, and etc). Students will learn the role of visual storytelling in communicating complex ideas and its applications for the purpose of rolling out digital marketing initiatives. It will be an exploration on the principles of design, visual storytelling, and the use of generative AIs. It aims to develop skills in creating dynamic visual narratives using these tools to engage, inform and inspire the targeted audience. The students will also gain knowledge and understanding of cutting-edge tools for creating compelling narratives and a range of visual designs, including animations, videos, graphics, and interactive media. Upon completion of the module, students will be equipped with the skills and knowledge to apply generative AI tools in creating impactful visual designs and stories for the purpose of running digital marketing campaigns. The module will also cover the ethical and social implications of AI-generated content and its impact on the digital marketing industry.