Singapore University of Social Sciences

MKT562 Content Creation and Digital Marketing with Generative AIs aims to provide a comprehensive understanding of the integration of generative AIs in content creation, storytelling and digital marketing. Students will explore the principles of design, visual storytelling, and the use of generative AIs to communicate complex ideas effectively and launch successful digital marketing initiatives. This module covers a broad range of topics, from the basics of digital marketing strategies and user experience design to advanced storytelling techniques and multimodal content creation. The course will develop students' skills in creating dynamic visual narratives using generative AI tools to engage, inform, and inspire their target audience. Students will also gain hands-on experience with cutting-edge tools for crafting compelling narratives and a variety of visual designs, including videos, graphics, virtual and interactive media. Additionally, the module addresses the ethical and social implications of AI-generated content and its impact on the digital marketing industry. Upon completion of the module, students will be equipped with the skills and knowledge to apply generative AI tools in creating impactful visual designs and stories for digital marketing campaigns. They will also be able to critically analyse real-world applications, understand ownership and authorship implications, and assess the impact of AI on creativity.