E-Commerce and Website Internationalisation and Localisation

Singapore University of Social Sciences

E-Commerce and Website Internationalisation and Localisation (TNT511)

Applications Open: 01 May 2023

Applications Close: 15 June 2023

Next Available Intake: July 2023

Course Types: Modular Graduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: $2200 View More Details on Fees

Area of Interest: Linguistics and Languages

Schemes: To be confirmed

Funding: SkillsFuture

School/Department: School of Humanities & Behavioural Sciences

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Synopsis

TNT511 E-Commerce and Website Internationalisation and Localisation introduces students to two important concepts in digital marketing: internationalisation and localisation. Internalisation is a process of designing a product, service or content in such a way that it can be adapted to different languages and markets without requiring major engineering changes. Internationalisation precedes localisation, a process of adapting a product, service or content to a different language spoken in the target market. In this course, students will learn basic concepts of localisation, including workflows, roles and tools, and understand the importance of cultural adaptation and engaging language. Transcreation will be an important strategy of localisation for digital marketing. In addition, students will acquire core web abilities. At the end of the course, students will apply these skills, together with their knowledge of language and culture, to developing localised web stores or websites that can effectively connect with customers in a specific market or region.

Level: 5
Credit Units: 5
Presentation Pattern: Every July
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Internationalisation and localisation: Unpacking the ‘What’ and ‘Why’
Localisation and Digital Marketing: Exploring Similarities, Differences and Inter-Connectedness
Fundamentals of Internationalisation: Understanding Key Concepts, Challenges and Industry Best Practices
The Process of Localisation: Uncovering Key Considerations and Key Work Stages
Geopolitical Assessments: Surfacing and Managing Risks and Latent Issues
Cross Cultural Design and Transcreation: Knowing When We Need to Go Beyond Translation
Web Design Principles: Engaging with Human-Centred Design
Language Adaptation: Translating Meanings Not Just Words for Different Internet Communities
Graphic Adaptation: Recognising and Embedding Cultural Values in Visuals
Cultural Adaptation: Creating Intuitive Experiences for Local Users
Evaluating Localisation Efforts: Prototyping and User Testing
Localisation Software: Process Optimisation using Technology

Learning Outcome

Differentiate internationalisation and localisation
Design the workflow of localisation project
Combine digital marketing and translation to formulate a marketing strategy
Propose cultural adaptation strategy for e-commerce
Construct a localised website/web store
Test the website/web store among the target users
Modify the website/web store after users’ feedback