Singapore University of Social Sciences

Synopsis

This course presents participants with fundamentals in building a sustainable and/or impact startup and creating a lasting positive impact to both environment and the society. The participants will not only gain the knowledge and skills of how to build a startup, but also understand both the theory and practical insights of impact measurement. The course is conducted in a workshop style by experienced entrepreneurs and mentors.

Participants will walk away with the knowledge of how to read an impact report, develop a corporate impact storytelling strategy, and get connected with impact investors through an impact platform.

The course is a collaborative effort with ACE.SG (Action Community for Entrepreneurship)

Who Should Attend

The course is suitable for anyone who is interested in innovation and entrepreneurship and wish to solve societal problems and/or environment challenges.

Topics

• Understanding impact measurements and impact management
• Introduction to impact assessment approach and analysing impact report
• Developing impact storytelling strategy
• Introduction to business model canvas
• Developing customer discovery journey
• Applying marketing sizing and competitor analysis
• Developing go-to-market strategy
• Introduction startup accounting & finance
• Introduction tax and incentives for startups
• Overview of legal issues for startups
• Intellectual Property for startup
• Pitch Presentation

Objective

A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

• Understand the fundamentals in building a successful startup

• Learn impact measurements and management

• Understand international standards & goals such as IRIS and the UN Sustainable Development Goals

  
  

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

• Analyse the business idea against what is available in the market, assess whether the revenue model is sustainable

• Develop go-to-market strategy and how to access to different target audiences

• Analyse impact report and develop a corporate impact storytelling strategy

  
  
  

Schedule

Time	Agenda
Day 1
09.00 - 11.00	Understanding impact measurements and impact management
11.00 - 11.15	Break
11.15 – 13.15	Introduction to impact assessment approach and analysing impact report
13.15 - 14.15	Lunch Break
14.15 - 15.45	Developing impact storytelling strategy (Part 1)
15:45 - 16:00	Break
16:00 - 17:30	Developing impact storytelling strategy (Part 2)
Day 2
09.00 - 11.00	Introduction to business model canvas
11.00 - 11.15	Break
11.15 – 13.15	Developing customer discovery journey
13.15 - 14.15	Lunch Break
14.15 - 15.15	Applying marketing sizing and competitor analysis
15.15 - 15:30	Break
15:30 - 17:30	Developing go-to-market strategy
Day 3
09.00 - 11.00	Introduction startup accounting & finance
11.00 - 11.15	Break
11.15 – 12.15	Introduction tax and incentives for startups
12.15 - 13.15	Lunch Break
13.15 - 14.15	Overview of legal issues for startups
14.15 - 15:15	Intellectual Property for startup
15:15 - 15:30	Break
15:30 - 17:30	Pitch Presentation

*SUSS reserves the right to change the course dates, topics and trainers.

Assessments

• Impact Storytelling (Presentation)

Requirements

• Individuals interested in building a sustainable and/or impact startup

 

About the Trainer

Hugh Mason

Hugh is an entrepreneur with 30 years success leading ventures and building innovation communities around startups and corporations. He is a doctoral candidate at University of Canberra and Entrepreneur-in-Residence at National University of Singapore. Since 2012 Hugh has co-founded, mentored or invested in more than 70 startup companies, returning 29% IRR. In 2009, he has co-founded JFDI.Asia. As the first business accelerator in SE Asia, JFDI proved pivotal in kick-starting Singapore's entrepreneurial ecosystem, deploying approximately USD3m into a portfolio of 70 international startups.

Adrian Heng

An international communications and marketing professional with over twenty years of experience, Adrian is the founder of Merlot Consulting. He now works with startups, SMEs, MNCs, NPOs, and government agencies, advising on their growth strategies, as well as helping build their brand recognition, effectively engaging their target audience, to achieve their strategic objectives. A recognized crisis communications and management practitioner, Adrian also consults for other agencies in executive coaching, crisis preparation, branding and strategy. Having worked with some of the world's leading consultancies and multiple companies, leading global teams, Adrian has won several international and local awards along the way.


Lynette Chong

As VP, Impact Assessment at IIX, Lynette Chong heads the IIX Values Team, managing the development of the platform as well as partnerships. Lynette is a seasoned and responsible investment professional with strong beliefs in transforming the financial system and mainstreaming impact investing. Her experience lies at PwC in the M&A & ESG advisory space working on over 50+ private equity investments, along with pro-bono projects in training and social enterprise accelerations.

Application Procedures

Please submit the following documents to [email protected]:

1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
   
2. Application form
   
   

Course Fee

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
² Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

• Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.

• Participants are required to complete all surveys and feedbacks related to the course.

• The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.

• Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: [email protected]