Singapore University of Social Sciences

Synopsis

This course presents participants with fundamentals of building a startup, by equipping them with key insights, best practices, essential knowledge, and capabilities to grow their business.

Participants will gain accelerated understanding of local startup ecosystem, develop go-to-market strategies before launching their product/services, and craft a compelling pitch. The course is conducted by seasoned entrepreneurs with strong industry knowledge and experiences and have built their own successful startups.

The course is a collaborative effort with ACE.SG (Action Community for Entrepreneurship)

Who Should Attend

The course is suitable for anyone who is interested in acquiring skills and knowledge in building a viable business.

Topics

• Overview of Singapore Startup Ecosystem
• Understand what it takes to be a successful startup founder and how to build a founding team
• Introduction to business model canvas
• Developing customer discovery journey 
• Applying marketing sizing and competitor analysis
• Developing go-to-market strategy
• Developing your first pitching deck
• Mastering storytelling techniques  
• Introduction to startup accounting & finance 
• Introduction to tax and incentives for startups
• Overview of legal issues for startups
• Introduction to capitalization table
• Introduction to Intellectual Property (IP) for startup
• Introduction to fundraising for startup
• Building an elevated pitch and pitch deck

Objective

Master the fundamental frameworks and processes of entrepreneurship.

A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

• Understand the local startup ecosystem and basics of starting a business
• Understand the venture creation process, value proposition, business model canvas and market analysis
• Understand concepts of go-to-market, financials, intellectual property, pitching, fundraising and valuation.

 

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

• Develop the skills to analyse the business idea against what is available in the market, assess whether the revenue model is sustainable.
• Analysis the current competitors, potential competitors, and indirect competitors.
• Develop and design pitch deck and able to pitch through storytelling.
• Identify go-to-market strategy for the business.

Schedule

Time	Agenda
Day 1
09.00 - 10.00	Overview of Singapore Startup Ecosystem
10.00 - 10.15	Break
10.15 – 12.15	Introduction to business model canvas
12.15 - 13.15	Lunch Break
13.15 - 14.15	Developing customer discovery journey
14:15 - 15:15	Applying marketing sizing and competitor analysis
15:15 - 15:30	Break
15:30 - 17:30	Developing go-to-market strategy
Day 2
09.00 - 11.00	What it takes to be a successful startup founder and how to build a founding team
11.00 - 11.15	Break
11.15 – 13.15	Developing your first pitching deck (Part 1)
13.15 - 14.15	Lunch Break
14.15 - 16.15	Mastering storytelling strategies
16.15 - 16.30	Break
16.30 - 17.30	Introduction to fundraising for startup
17.30 - 18.30	Introduction to capitalization table
Day 3
09.00 - 10.00	Overview of legal issues for startups
10.00 - 11.00	Introduction to Intellectual Property (IP) for startup
11.00 – 11.15	Break
11.15 - 12.15	Introduction to startup accounting & finance
12.15 - 13.15	Lunch
13.15 - 14.15	Introduction to tax and incentives for startups
14.15 - 14.30	Break
14:30 - 16:30	Final Assessment – Pitch Presentation

*SUSS reserves the right to change the course dates, topics and trainers.

Assessments

• Pitching Business Idea (Elevated Pitch)

Requirements

• Individuals keen on building their own start-up

 

About the Trainer

Hugh Mason

Hugh is an entrepreneur with 30 years success leading ventures and building innovation communities around startups and corporations. He is a doctoral candidate at University of Canberra and Entrepreneur-in-Residence at National University of Singapore. Since 2012 Hugh has co-founded, mentored or invested in more than 70 startup companies, returning 29% IRR. In 2009, he has co-founded JFDI.Asia. As the first business accelerator in SE Asia, JFDI proved pivotal in kick-starting Singapore's entrepreneurial ecosystem, deploying approximately USD3m into a portfolio of 70 international startups.

Zanyu Ang

Mr Zanyu Ang is the Co-Founder and Director of TalentKraft. He had worked on various startups, including a Singapore-based HR tech startup where he worked closely with a range of companies, including Grab, to help them address their recruitment challenges.TalentKraft is the HR vendor identified by ESG for TACs and is able to provide internship workshops to help GRT companies to develop quality internship programmes.

Adrian Heng

An international communications and marketing professional with over twenty years of experience, Adrian is the founder of Merlot Consulting. He now works with startups, SMEs, MNCs, NPOs, and government agencies, advising on their growth strategies, as well as helping build their brand recognition, effectively engaging their target audience, to achieve their strategic objectives. A recognized crisis communications and management practitioner, Adrian also consults for other agencies in executive coaching, crisis preparation, branding and strategy. Having worked with some of the world's leading consultancies and multiple companies, leading global teams, Adrian has won several international and local awards along the way.

Application Procedures

Please submit the following documents to [email protected]:

1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
   
2. Application form
   
   

Course Fee

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
² Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

• Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.

• Participants are required to complete all surveys and feedbacks related to the course.

• The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.

• Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: [email protected]