The emergence of new technologies are reshaping our economy as well as jobs. Businesses today compete not just on physical assets, but on intangible assets, which includes intellectual property (IP).
With intangible assets now accounting for 80% of a company’s total value, an understanding of IP is essential to all businesses. This talk will look at what IP is and how individuals who can work with innovation and leverage on IP are needed to help maximise business and economic growth.