The BSc Business Analytics programme equips students with the ability to apply appropriate analytics techniques so that business data can be transformed into valuable information. This in turn helps organisations to improve operational performance, enhance customer engagements, and identify new opportunities to steer the organisations forward.
The programme offers a balanced curriculum that covers essential business modules as well as data analytics. Armed with a solid foundation in business fundamentals and relevant data analytics skills, students are equipped to pursue a minor programme (e.g., Information and Communications Technology, Finance, Marketing, Accountancy, etc.) to further specialise in their chosen field.
Meet the Head of Programme at the live dialogue session to find out more and have your questions answered. Register now!