SUSS Brand Challenge 2022: The Search for Sustainability in Businesses

After a long break since COVID-19, the SUSS Brand Challenge 2022 is finally back, physically! The competition aims to challenge participants with real life industry issues contributed by our industry partners. Working with exciting and promising brands, this year’s theme was sustainability and featured brands such as Benjamin Barker, Bon Chon Chicken and Scanteak as our industry partners.

Out of the 51 teams from five different polytechnics that registered for the competition, eight teams edged out the rest to enter the finals. On the final day of the challenge, close to 75 participants including mentors and staff from the respective Polytechnics attended. Parents of the participants showed up as well to show their support!

This year’s Brand Challenge was a notch above rest, with participants using props and coordinated outfits to present their ideas strategically and impress the judges and audiences. Both audience and participant engagements were off the charts, with laughter, cheers and celebration at the end of the event.

Michelle Yang, Marketing Director of Benjamin Barker, expressed, “I am astounded by the quality of their thinking and I think that is what gets me invigorated and excited about this upcoming generation.”

_{Champions of the SUSS Brand Challenge 2022 from Singapore Polytechnic.}

Champions of the SUSS Brand Challenge 2022 from Singapore Polytechnic, comprising members Lim Rui En Vania, Kenneth Chong Ken Seng and Chua Liang Ying, commented on their experience, “It was a fulfilling and memorable experience. We learn that nothing is impossible. When we step into this challenge, it was a little intimidating but we managed to work well together and overcome it.”

_{First runner-up of the SUSS Brand Challenge 2022 from Temasek Polytechnic.}

The first runner-up of the Challenge from Temasek Polytechnic, comprising members Tan Ying En, Ng Koh Shynn, Lin Qiao Le Cheryl, Valerie Neo Rui Tian and Kee Yi En said, “We really treasured this experience as it was our first competition. We learned a lot about marketing skills, strategies and learning all these skills will really help us in the future.”

_{Second runner-up and Best Team Spirit Award of the SUSS Brand Challenge 2022 from Ngee Ann Polytechnic.}

The second runner-up and Best Team Spirit Award winner of the Challenge from Ngee Ann Polytechnic, comprising members Shannon Chong Jing Ning, Renee Soh Rui En, Yeo Man Lin and Madhulisha D/O Jeyakumar said, “This competition has instilled our confidence back into what we love about marketing. It gave us a lot of new perspectives and insights of marketing that we were not familiar with prior to this competition.”

Awards were also given to teams that had the best insight and most creative ideas. 

_{Most Creative Award Winner of the SUSS Brand Challenge 2022 from Ngee Ann Polytechnic, comprising members Sneha Gupta, Andrew Wong Yu Ze & Rachel Sau Ching Hui.}

_{Best Insights Award Winner of the SUSS Brand Challenge 2022 from Singapore Polytechnic, comprising members Nazreen Aishah Binte Jahangir, Carlton Chua Kai Theng, Ang Xun Yu & Bongcodin Erica Shaine Manulid.}

_{Group photo of the staff, participants and judges at the end of the SUSS Brand Challenge 2022.}

All participants are issued a Certificate of Participation, and finalists were awarded a provisional offer of admission to the Bachelor of Science in Marketing with Minor programme at SUSS!