The Art of Gifting: How Social Gifting Thrives in a Competitive Market

The definition of success in today's business world extends beyond financial metrics to encompass a company's positive impact on society and its local communities. Social Gifting illustrates this evolution as a social enterprise that has not only achieved substantial growth and success but has also driven social change through its pioneering gifting strategies.

_{Valen Tan and Duygu Sahin receiving the NAK-SUSS Impact Grant with Dr Yap Meen Sheng, Dean of Students, Student SUcceSS Centre.}

Founded by Valen Tan, an SUSS Bachelor of Social Work graduate, and Duygu Sahin, an SUSS General Studies student, Social Gifting emerged stronger from the challenges posed by the COVID-19 pandemic in 2022. Since then, the company has expanded its operations, secured funding and established itself as a respected provider of corporate gifting solutions. This success underscores Social Gifting's ability to thrive in a competitive market while remaining dedicated to its core values of social responsibility and community enrichment.

_{SUSS students having an enriching time at Social Gifting X Baba Lab (Japan), promoting healthier and enriching lives to the elderly.}

Beyond business success, Social Gifting has actively engaged students from SUSS and SMU in community projects that promote social good and deepen understanding of societal issues. By mentoring aspiring entrepreneurs and integrating individuals with special needs into its workforce, Social Gifting not only values diverse perspectives but also champions workplace inclusivity.

Valen Tan, Chief Empowerment Officer of Social Gifting, advises businesses on fostering inclusivity: "Foster open communication among all team members and actively seek feedback. Being patient and clear in communication is crucial and staying open to new perspectives can bring valuable insights."

Duygu Sahin, Chief Marketing Officer of Social Gifting, emphasises resilience and positivity: "Maintain self-motivation and resilience. Balancing business responsibilities with community contributions can be challenging, but maintaining a positive outlook is key to overcoming obstacles."

_{Social Gifting session at Bishan Home with happy beneficiaries presenting their crafts of the day.}

Are you ready to ignite social change with your entrepreneurial vision? Don't miss out on your chance to launch impactful ventures through the Alibaba Cloud-SUSS Entrepreneurship Programme. Social Gifting is gearing up to present their pitch at Alibaba Cloud-SUSS Demo Day on 28 June 2024. Secure your spot now to witness their inspiring journey live!