Has the Explosion of Social Media made Brands Irrelevant? By Dr Lau Kong Cheen
The social media and m-commerce have given access to everyone that is connected to the digital space. Today, people can be easily influenced by friends, key opinion leaders(KOL) and the variety of posts that they come across on social media. A wide array of products can be easily accessed at competitive prices on popular e-commerce platforms such as Amazon, Lazada, Shopee, etc. Brands can no longer influence customers as they did before using broadcast, print and OOH media. They are constrained to assert control on consumer experience via the channels that they used to control. As such, the influence of what to buy and where to buy has shifted away from brand owners.
Are brands losing control of their influence over their target audience? Is branding being made significantly less relevant in the digital era? Come and listen to what Dr Lau, our expert in digital branding has to say about this.