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Graduate Certificate in Digital Marketing

Graduate Certificate
(Postgraduate)

To equip marketing professionals and business executives on recent development in digital marketing.

Graduate Certificate in Digital Marketing


Overview

With the advancement of digital technology and the push by the Government to digitalise our economy, digital marketing is becoming a critical skill for marketing professionals and business executives. Graduate Certificate in Digital Marketing (GCDM) aims to offer a structured learning about digital marketing concepts and skills. The certificate is backed by a wide range of digital marketing courses and can be customized to accommodate different learning needs to accelerate business growth.

The Graduate Certificate in Digital Marketing is a part-time postgraduate porgramme that offers flexible learning for working adults and is substantially funded by SkillsFuture funding. The programme is also stackable to the Graduate Diploma in Digital Marketing and the Master of digital Marketing from SUSS.

prog_sbiz_GCDMoverview

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Admission Requirements

  • An undergraduate degree or an equivalent qualification from a recognised institution
  • Specific courses may have additional requirements
Refer to general admission criteria for graduate programmes.

This programme is currently unable to take in international students, i.e., you must be a Singapore citizen, permanent resident or a resident in Singapore (e.g., Employment Pass holder) in order to apply for admission.

Financial Assistance

The University offers course fee concession for selected graduate programmes. Please click here for more details.

Programme Structure

GCDM students are required to complete 15 cu of coursework. Most courses are based on a 2.5cu configuration. The programme duration is half a (0.5) year and the maximum candidature period is one (1) year. Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GCDM programme.

These are programmes with evening (during weekday) or weekend classes. Students can work in the day and study in the evening.

Elective Courses (15 cu)

This is a programme with evening (during weekday) or weekend classes. Students can work in the day and study in the evening. The minimum programme duration is 6 months.

Find out more about the admission eligibility criteria and tuition fee.

Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary practice of Marketing, should join the programme.

The programme caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. The employment opportunities for our graduates, based on their working experience, can progress from lower to higher rank managerial positions. The job roles include ecommerce associate, ecommerce executive, ecommerce manager, digital marketing specialist, digital marketing strategist/planner, marketing analyst, digital marketing assistant/executive/manager, etc.

  1. How long does it take to complete GCDM?
    The GCDM programme duration is half a (0.5) year and the maximum candidature period is one (1) year.

  2. What is the requirement to graduate?
    GCDM Students are required to complete 15 cu of coursework. They have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfillment of the GCDM programme.

  3. I am working full time. Will I be able to enrol in the GCDM programme?
    Yes, these programmes cater to full-time working professionals. Courses are mostly held on weekends and weekday evenings from 7pm to 10pm.

  4. Instead of signing up for a Graduate Certificate programme, can I just register for one course?
    Applicants may continue to sign up for modular courses as CET by submitting an application via the CET application portal. Upon successful completion of and attainment of the minimum Cumulative Grade Point Average (CGPA) of 2.50 for the required modular courses, eligible CET students may apply for the graduate certificate

  5. What happens if I do not complete the graduate programmes (e.g. Graduate Certificate, Graduate Diploma, Master) within the candidature period? Can I apply to take the remaining courses via CET pathway?
    Students who have not completed their graduate programmes within the stipulated candidature period will not be eligible for the award of the qualification for such graduate programmes. Such students however may apply to take, via the CET pathway, the remaining courses which they did not complete under their graduate programmes as part of their personal learning and development. Such application will be subjected to the CET admission requirement. However, as such students have exceeded the candidature period for their graduate programmes, they will not be awarded the qualification for such graduate programmes even after taking and completing the remaining courses via the CET pathway (“Condition”).

    PLEASE NOTE THAT THIS COURSE, IS ONE OF THE COURSES UNDER A GRADUATE PROGRAMME. THEREFORE, APPLICANTS FOR THIS COURSE ARE SUBJECT TO THE FOREGOING CONDITION. BY SUBMITTING AN APPLICATION FOR THIS COURSE, THE APPLICANT AGREES TO BE SUBJECT TO THE FOREGOING CONDITION.
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