Master of Digital Marketing

Master's Degree Programme
(Postgraduate)

To equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.

Applications Open: 01 November 2024

Applications Close: 15 April 2025

Next Available Intake: July 2025

Programme Type: Graduate

Fees: View More Details on Fees

Area of Interest: Business Administration

School/Department: School of Business

Apply Now Bookmark

Register for our programme briefing session on 8 Mar 2025 (Sat) to have your queries answered by our faculty on campus. Meanwhile, do visit our Open House webpage at your own time to read our student and employer testimonials, or watch specially curated videos on our video wall to experience SUSS through our people.

[ Register now! ]

The Master of Digital Marketing (MDMK) programme, the Graduate Diploma in Digital Marketing (GDDM) programme, and the Graduate Certificate in Digital Marketing (GCDM) programme offered by the School of Business at the Singapore University of Social Science (SUSS) provide a formal and structured learning in Digital Marketing. The programmes provide a wide range of digital marketing courses to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.

The Master of Digital Marketing programme aims to nurture highly specialised digital marketing professionals. It offers three distinct focus areas to cater to diverse learning needs. The Strategy Cluster is designed for marketing managers seeking a broad and comprehensive understanding of digital marketing strategies and their applications across various industries. The Analytics Cluster caters to digital marketing analysts, equipping them with advanced quantitative skills to measure, evaluate, and optimize marketing campaigns effectively. Finally, the Design Cluster is ideal for digital marketing content creators, focusing on developing the critical skills required to design user-centric digital products, services, and experiences that are both functional and engaging.

The programme supports upskilling to meet work challenges posed by advancements in marketing technology and innovations. Marketing professionals, business executives, entrepreneurs or anyone who wish to deepen their knowledge of contemporary practice of Marketing, should join the programme.

Unique Features of the Programme

The programme is stackable and the students can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Science (Digital Marketing).
The programme has three course clusters catering to different marketing roles. These three course clusters are the Strategy, the Analytics and the Design cluster.
Courses are co-lectured by both SUSS faculties and industry elites from top technology companies.
Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.

Ask the Faculty Ask Admissions

Refer to general admission criteria for graduate programmes.

Applicants with relevant work experience but with other qualifications may be considered on an individual basis.

Applicants with social outreach or volunteering experience have an added advantage.

Applicants will be required to submit a CV detailing their relevant experience (education, training and/or work)

This programme is open to Singapore citizens and permanent residents, other residents, as well as international students.

The University offers course fee concession for selected graduate programmes. Please click here for more details.

The Master of Digital Marketing programme offers an integrated framework with three distinct focus areas, the Strategy, the Analytics and the Design cluster.

The programmes are stackable and provide students with different pathways and exit points to accommodate different learning needs. Modular courses may also be taken individually, via SUSS Academy and recognised for credit when applying for admission to the GDDM and MDMK programmes.

For more information on modular courses, please click here.
For information about SkillsFuture funding for these courses, please click here.

Level	Structure
Graduate Certificate	Modular courses under GDDM programmes may be taken individually, via SUSS Academy. SUSS Academy students who successfully complete 15 cu specified courses and attain a minimum Cumulative Grade Point Average (CGPA) of 2.5 will be eligible to apply for the Graduate Certificate in Digital Marketing. For more information on Graduate Certification and the application form for GCDM, please click here.
Graduate Diploma	Students are required to complete 30 cu of coursework from the Digital Marketing Core Courses. Students have to maintain a minimum CGPA of 2.5 in their coursework to obtain the graduate diploma. The minimum candidature period is one (1) year and the maximum candidature period is two (2) years.
Master	Students in Master of Digital Marketing are required to complete 60 cu of coursework. The minimum candidature period is one (1) year and the maximum candidature period is four (4) years (average time taken is 1.5 - 2 years). Students have to maintain a minimum CGPA of 3.0 in their coursework as part of the fulfilment of the MDMK programme. Regular Pathway The regular pathway (MDMK) is open to Singapore citizens, permanent residents and residents in Singapore. Students on the regular MDMK pathway take a maximum 20 cu of courses per semester and complete the programme in maximum 4 years. Accelerated Pathway The accelerated pathway (MDMK-A) is open to international students as well as Singapore citizens, permanent residents and residents in Singapore. Students on the accelerated pathway take 30 cu of courses on average per semester (no more than 35 cu) and complete the programme in 1 year.

Level

Structure

Graduate Certificate

Modular courses under GDDM programmes may be taken individually, via SUSS Academy.

SUSS Academy students who successfully complete 15 cu specified courses and attain a minimum Cumulative Grade Point Average (CGPA) of 2.5 will be eligible to apply for the Graduate Certificate in Digital Marketing.

For more information on Graduate Certification and the application form for GCDM, please click here.

Graduate Diploma

Students are required to complete 30 cu of coursework from the Digital Marketing Core Courses. Students have to maintain a minimum CGPA of 2.5 in their coursework to obtain the graduate diploma. The minimum candidature period is one (1) year and the maximum candidature period is two (2) years.

Master

Students in Master of Digital Marketing are required to complete 60 cu of coursework. The minimum candidature period is one (1) year and the maximum candidature period is four (4) years (average time taken is 1.5 - 2 years). Students have to maintain a minimum CGPA of 3.0 in their coursework as part of the fulfilment of the MDMK programme.

Regular Pathway
The regular pathway (MDMK) is open to Singapore citizens, permanent residents and residents in Singapore. Students on the regular MDMK pathway take a maximum 20 cu of courses per semester and complete the programme in maximum 4 years.

Accelerated Pathway
The accelerated pathway (MDMK-A) is open to international students as well as Singapore citizens, permanent residents and residents in Singapore. Students on the accelerated pathway take 30 cu of courses on average per semester (no more than 35 cu) and complete the programme in 1 year.

progstruc_mdmk

DOWNLOAD CURRICULUM PLAN

Module Types
COMPULSORY	MKT588 Independent Study	5 cu
DISCIPLINE KNOWLEDGE ELECTIVES	MKT541 Digital Branding MKT542 Digital Marketing Analytics MKT551 Platform Strategy MKT552 Marketing Engineering MKT553 Search Engine Optimisation MKT554 Consumer Insights with Google Analytics MKT555 Social Media Marketing in Practice MKT557 Mobile Marketing MKT558 Influencer Marketing MKT559 Search Engine Marketing MKT560 Smartphone Filmmaking and Visual Storytelling MKT561 Content Creation and Storytelling with Generative AIs	30 to 40 cu
ELECTIVE	AIB501 Introduction to AI AIB502 Ethics of AI AIB503 Foundation to Python for AI AIB504 Machine Learning in Business ANL505 Hyperautomation ANL552 Data Analytics for Managers ANL553 Applied Statistical Methods and Causal Analysis ANL555 Data Integration for Enterprise Automation ANL557 Applied Forecasting DES520 Communication Design for Business DES550 User Experience Design DES552 Service Design DES554 Information Design for Social Good DES556 Design by Foresight FIN551 Python Programming FIN552 Introduction to Financial Data Science IPM561 Contemporary Topics in Technology and Business IPM575 Commercialising Innovation MGT555 Innovation and Strategy MGT556 Human-Computer Interaction for Organisations MGT557 Leading the Company of the Future MGT590 Global Industry Immersion MKT688 Applied Research Project in Marketing	0 to 10 cu
SPECIALISATION	Master of Digital Marketing (Analytics and Visualisation) MDMKAV^SPECIALISATION CORE (10 cu) ANL501 Data Visualisation and Storytelling ANL503 Data Wrangling MDMKAV^SPECIALISATION ELECTIVE (5 cu) ANL505 Hyperautomation ANL551 Data Analytics for Decision Makers ANL553 Applied Statistical Methods and Causal Analysis ANL555 Data Integration for Enterprise Automation ANL557 Applied Forecasting SPECIALISATION CORE (10 cu) ANL501 Data Visualisation and Storytelling ANL503 Data Wrangling SPECIALISATION ELECTIVE (5 cu) ANL505 Hyperautomation ANL551 Data Analytics for Decision Makers ANL553 Applied Statistical Methods and Causal Analysis ANL555 Data Integration for Enterprise Automation ANL557 Applied Forecasting Master of Digital Marketing (Experience Design) MDMKXD^SPECIALISATION CORE (10 cu) DES531 Graduate Design Seminar DES533 Communication Design Workshop DES541 Design Inquiry: Analysis and Synthesis MDMKXD^SPECIALISATION ELECTIVE (5 cu) DES550 User Experience Design DES552 Service Design DES554 Information Design for Social Good SPECIALISATION CORE (10 cu) DES531 Graduate Design Seminar DES533 Communication Design Workshop DES541 Design Inquiry: Analysis and Synthesis SPECIALISATION ELECTIVE (5 cu) DES550 User Experience Design DES552 Service Design DES554 Information Design for Social Good	15 cu

Mid-career marketing professionals, business executives, entrepreneurs or any learners who wish to acquire professional advancement and deepen their knowledge of contemporary marketing, should join the programme.

The programme caters to the emerging industrial need for digital marketing talents. It aims to nurture highly specialised digital marketing practitioners. The employment opportunities for our graduates, based on their working experience, can progress from lower to higher rank managerial positions. The job roles include ecommerce associate, ecommerce executive, ecommerce manager, digital marketing specialist, digital marketing strategist/planner, marketing analyst, digital marketing assistant/executive/manager, etc.

How long does it take to complete the Master of Digital Marketing (MDMK) programme?
The MDMK will take a minimum of one (1) year to a maximum of four (4) years to complete.
When are the lessons scheduled?
Lessons are usually scheduled on weekday evenings from 7pm to 10pm.
What are the assessment components in each course?
It consists of a mixture of pre-course quizzes, case discussions, participation, group-based assignments and End of Course Assessments.

What happens if I do not complete the graduate programmes (e.g. Graduate Certificate, Graduate Diploma, Master) within the candidature period? Can I apply to take the remaining courses via CET pathway?
Students who have not completed their graduate programmes within the stipulated candidature period will not be eligible for the award of the qualification for such graduate programmes. Such students however may apply to take, via the CET pathway, the remaining courses which they did not complete under their graduate programmes as part of their personal learning and development. Such application will be subjected to the CET admission requirement. However, as such students have exceeded the candidature period for their graduate programmes, they will not be awarded the qualification for such graduate programmes even after taking and completing the remaining courses via the CET pathway (“Condition”).

PLEASE NOTE THAT THIS COURSE, IS ONE OF THE COURSES UNDER A GRADUATE PROGRAMME. THEREFORE, APPLICANTS FOR THIS COURSE ARE SUBJECT TO THE FOREGOING CONDITION. BY SUBMITTING AN APPLICATION FOR THIS COURSE, THE APPLICANT AGREES TO BE SUBJECT TO THE FOREGOING CONDITION.

Sakthi Ganesane

Class of 2024

Master of Digital Marketing