SUSS Marketing Students Earns 2nd Runner-Up & Silver Award at the Global Brand Planning Competition

Our SUSS Marketing students shown their incredible resilience and determination on the global stage at the prestigious Global Brand Planning Competition (GBPC) 2024, organised by the Global Chinese Marketing Federation (GCMF) and the Marketing Institute of Singapore (MIS). Competing against 21 teams from across Asia, including Bangladesh, China, Thailand, Taiwan, the Philippines, and Singapore, our SUSS teams emerged as top contenders, showcasing not just their skills but their unwavering dedication and hard work. We are proud to celebrate our student representatives, who clinched the 2nd Runner-Up (English) and the Silver Award.

_{Associate Professor Amy Wong, Vice Dean, SUSS School of Business, presenting the 2nd Runner-Up Award to Team 5 Market-teers (From left to right: Yu Hai, Joy Loo and Low Jun Hao. Absent from the photo: Onn You Feng).}

Team 5 Market-teers, under the expert guidance of Associate Professor Hung Yu-Chen, poured their creativity and knowledge into repositioning the Japanese skincare brand Sekkisei for the eco-conscious Gen Z market. This proposal, which extended beyond classroom theory into a real-world application, secured the 2nd Runner-Up (English) position. Their success is a testament to the rigorous academic training and tireless effort they put into mastering the art of sustainable marketing.

_{Team 5 Market-teers celebrate their success at GBPC 2024, proposing to reposition Sekkisei for eco-conscious Gen Z consumers (From left to right: Yu Hai, Joy Loo and Low Jun Hao)}

Meanwhile, Team RLY-MSGED, composed of three dedicated SUSS Part-Time Marketing students, juggled demanding work schedules with their passion for marketing. Mentored by Dr Vicky Kuo, they crafted an innovative proposal to infuse customization into Old Seng Choong, a beloved local confectionery brand, transforming it into a must-visit destination for tourists. Their perseverance and strategic thinking earned them the Silver Award.

_{Leow Yi Lin (left) and Tan Yi Bin (right) from Team RLY-MSGED despite their demanding schedules, crafted a winning proposal for Old Seng Choong, introducing customisation to appeal to tourists (absent from the photo: Kwok Wai Yoke Rachel).}

This competition offered our students invaluable real-world experience, allowing them to apply their classroom knowledge to tangible challenges. Joy Loo, an SUSS Marketing Year 2 student, expressed her gratitude, noting how the competition allowed her to witness the synergy between consumer research, brand communications, and brand strategy. "I saw firsthand how each aspect of marketing influences the brand’s overall plan and results," she shared.

The insights gained from observing other teams' proposals further fuelled our students' ambition. Low Jun Hao, an SUSS Marketing Year 2 student, reflected, "Participating in this global competition expanded my perspective. The high-calibre presentations from top universities inspired me to elevate my skills." Yu Hai, an SUSS Marketing Year 3 student, echoed this sentiment, adding, "Witnessing the international teams’ astonishing performance opened our eyes to the endless possibilities in marketing. It was an exhilarating experience that textbooks could never offer."

For Leow Yi Lin, an SUSS Part-Time Marketing Year 1 student, the competition posed the unique challenge of balancing work and study. Yet, she emphasized the value of this experience: "Learning from diverse student groups from various backgrounds and countries provided practical insights beyond what any module could teach."

_{SUSS Marketing students and faculty members cheerfully gather at the GBPC 2024 Award Ceremony (From left to right: Associate Professor Ada Wong, Tan Yi Bin, Associate Professor Jimmy Wong, Leow Yi Lin, Associate Professor Amy Wong, Joy Loo, Yu Hai, Low Jun Hao, and Dr. Vicky Kuo)}

We thank GCMF and MIS for providing our students with this transformative learning opportunity. We eagerly anticipate the continued success of SUSS Marketing students in future editions of the Global Brand Planning Competition.

Find out more about our Full-Time and Part-Time Marketing programmes.