Inspiring the Rise of
“Silverpreneurs”

SUSS giving day

In a world captivated by youth and innovation, the hard-won wisdom and deep knowledge that seniors possess often recede into the background. The Entrepreneurship Immersion Programme (EIP) aims to change how seniors in business are perceived.

Seniors have a wealth of experience and untapped potential that place them in a unique yet apt position to start their own businesses.

In October 2023, 25 seniors and non-profit organisation representatives participated in the first edition of EIP. Over the five-day course, they were trained to examine, validate and pitch their start-up ideas. The seniors were especially passionate about developing initiatives in education, sustainability and combating social isolation. 

The course was led by David Ward, Founder of The Greypreneur, and Patrick Ng, who guides successful deep-tech ventures and students in entrepreneurship.

After the course, the participants have the opportunity to join other programmes to further develop their ideas.

William Chua, the oldest participant at 71, says, “I wholeheartedly recommend EIP to anyone who is serious about starting or growing a business. I’m confident that by joining this programme, you will gain the skills, confidence and support network needed to thrive as an entrepreneur.”

SUSS giving day

EIP brings a wealth of diverse perspectives and life experiences, elevating the educational experience and sparking entrepreneurial enthusiasm within the group.

About the Programme

EIP, established by the SUSS Office of Entrepreneurship with the vision of promoting entrepreneurship that knows no age boundaries, is made possible by the Mrs Lee Choon Guan Enterprising Spirit Fund.

Empowering Seniors
Mrs Lee was a pioneer of philanthropy in Singapore and a champion of women’s advancement. 

She was the Founding President of the Chinese Ladies’ Association (today known as the Chinese Women’s Association), and the first Chinese woman to be made a Member of the Order of the British Empire for her philanthropic efforts in education and healthcare.

The Mrs Lee Choon Guan Charitable Trust was established in 1974 to continue her philanthropic legacy.

Mr Chua, great-grandson of Mrs Lee, says, “We must remember that seniors can remain significant contributors in the community, where they stay active while giving back.”

“Who knows the mind of a senior better than a senior?” he adds. 

“I believe that SUSS programmes can play a key role in prioritising their perspectives,” Mr Chua shares, especially considering Singapore’s greater focus on helping seniors age well.

“Most importantly, we need to become a society where seniors are empowered to choose how they want to live out their golden years. Some may choose to rest, help the community, remain economically productive or strengthen the social service sector. No senior should be ageing in hopelessness or isolation.”

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